We are not just sellers of machines. Our Sole purpose is the well-being of individuals.


Having recognized the greatness of nature from a young age, he considers everything experienced in nature as invaluable, beyond the reach of any formal education.
Understanding the humans are a part of nature, he has not lost sight of the belief that maintaining health involves consuming what nature provides and living in harmony with its principles.
The company was founded in 1974 with a sense of mission to work for everyone’s health, and based on this mission, the current juicer was born.
In addition, to help people’s health, we began studying plant cells and nutrition in earnest, and internally, we are operating a food nutrition research organization as well as product development to contribute to everyone’s health.
Making and selling machines is just a means – the goal is solely people’s health. With this in mind, Chairman Kim Young-ki and all Hurom employees hope that everyone can live long, healthy lives in the future.